The Moisturizer Kim Kardashian Swears By

Mom, beauty icon, entrepreneur, and trendsetter are just a few of the titles under Kim Kardashian’s belt. Her immeasurable success in the beauty industry is untouchable. Despite selling global beauty company Coty a 20% stake in her cosmetics brand, KKW Beauty, she continues to reap the benefits from her popular line. Per Forbes, Kardashian’s combined revenue from both of her brands, in addition other smart endorsements, cemented her billionaire status. In June 2021, the multi-hyphenate reality TV star’s shapewear brand became the official underwear sponsor for the U.S. Olympics team — no big deal (via CNN). A month later, she announced that she would be relaunching KKW Beauty with a more expansive collection and sustainable packaging, showing that she knows exactly what she’s doing (via Bustle).

As one of the biggest beauty icons today, Kim Kardashian expertly uses her famous contouring skills to complement her best features. She dropped her no-makeup makeup look on her YouTube channel and teased how she contours her eyes using the Eye Contour Duo palette from her eponymous makeup line. She then defines her lips using the KKW Gloss Lip Balm. But there’s another skin care product that’s vital to her beauty routine.

Kim Kardashian treats her skin with this moisturizer

Per Byrdie, Kim Kardashian shared her go-to moisturizer in an Instagram story. In the picture, the beauty mogul highlighted vegan skincare brand Epicuren’s Kukui Coconut After Bath Moisturizer and Bulgarian Rose Otto. According to the product page, this moisturizer is made from natural oils, including coconut, and is infused with shea butter, making it a friendly option for all skin types. An added perk is that it comes in different sizes, and you won’t have to empty your wallet to steal this part of her skincare regimen. The Bulgarian Rose Otto, according to Epicurean, is a blend of moisturizing oils full of antioxidants and vitamins.

Even though Kardashian has admitted to splurging on luxury skin care products before (Allure once reported that her entire routine totals $4500), she doesn’t shy away from drugstore products. In addition to her after-bath moisturizer, she also pampers her skin with the affordable Bio-Oil. Per Healthline, Bio-Oil combats hyperpigmentation and makes scars less visible.

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