Phillip Schofield films guest being removed from This Morning amid Holly Willoughby moment

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Phillip Schofield, 58, looked on as a sex doll named “Bella” was carried out of the ITV studios today, after an episode of This Morning saw the topic of sex in isolation during the coronavirus pandemic being discussed. Holly Willoughby, 39,  who returned to her co-hosting duties, joked that she had been “replaced” by the blonde mannequin.

Phillip however appeared to find humour in the situation, as he shared a video of Bella being taken away by a team of filming crew wearing protective equipment.

He said on his Instagram story as the doll left ITV to return to its manufacturer: “Thanks Bella, thanks for coming in, see you! Have a lovely day. 

“Have a lovely day. Bye now, her shoes have fallen off! Round she goes there. Thanks Bella.

“Uh that’s how we treat all our guests, carry them out after the interview,” he added before bursting into fits of laughter.

The social media clip comes after Holly and Phil discussed the impact coronavirus has had on the sex industry. 

Ahead of their interview with sex doll manufacturer Jade Stanley, the pair were joined by one of the human-like products on the sofa. 

Holly showed evident discomfort as she sat next to the doll, which one of the crew members apparently had mistook for her.

The mum-of-two explained: “Can I just say, and I won’t say who it was, but a member of the crew came into the studio and thought it was me sat on the sofa.

“Had a quick look when the lights weren’t fully up. Shocking – wasn’t I shocked this morning?” she asked Phil.

Phil replied: “You were shocked, because they said, ‘God, did you have a rough night out last night?’”

Holly laughed off the suggestion, as she turned to Bella and told the doll she admired her dress.

Earlier in the segment, Jade discussed how her business of sex dolls was booming during the recent lockdown, as many were forced to isolate alone.

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Jade said of the mannequins: “This is very much a companion.”

The pricey gadgets range from £800 to £8000 in price depending on the extras requested.

Holly said of the dolls: “When it comes to the companionship thing, I think I would feel more lonely if I had that [doll] than if I was alone!”

Those watching the raunchy segment at home, took to social media to share their thoughts.

One said: “Tell me you are not seriously interviewing a sex doll?! Sorry, haven’t got the TV on at the moment.”

A second wrote: “Sex dolls sales quadrupled in lockdown?! Excuse me while I go vomit #ThisMorning.”

While a third typed: “These sex dolls on #ThisMorning are freaking me out.” 

A fourth commented: “Imagine your mum talking about her sex doll business on national TV #ThisMorning.”

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