Hi! Welcome to the Insider Advertising daily for December 4. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today's news: Warner Bros. deals a blow to movie theaters, the hottest adtech companies of 2020, and how Ben Thompson built email newsletter Stratechery.
Warner Bros.
In a major blow to US theaters, Warner Bros. announces that all of its movies in 2021 will debut on HBO Max the same day they arrive in cinemas
Warner Bros. announced on Thursday that all of its 2021 theatrical movies would debut on HBO Max the same day they hit theaters.
The movies include "The Suicide Squad," "Godzilla vs. Kong," and "The Matrix 4."
The move is likely to boost HBO Max, which has struggled to convert HBO customers into subscribers.
Read the full story here.
TVision
The 18 hottest adtech companies of 2020
The adtech industry in 2020 was hit hard by the economic downturn, looming changes to ad-targeting practices, and disruption to the TV industry.
Still, startups like TVision and DoubleVerify raised money on the promise of solving big problems in the industry. And giants like The Trade Desk and Roku soared with changing consumer habits.
Here are 18 firms, including those, that are best adapting to those challenges.
Read the full story here.
Stratechery founder Ben ThompsonStratechery
How Stratechery founder Ben Thompson built a one-person newsletter that generates about $3 million and became the envy of journalists
Lara O'Reilly profiled Ben Thompson and his $120-a-year Stratechery newsletter that is beloved by tech executives and venture capitalists in Silicon Valley.
By one estimate, Thompson's solo media enterprise is expected to generate more than $3 million in revenue this year.
His success will be difficult for other journalists leaving their jobs to start newsletters to replicate.
Read the full story here.
More stories we're reading:
The 6 ways to run ads on TikTok and what type of brands each is targeted toward, according to the company's North America product lead (Business Insider)
First Twitter, now Spotify — why platforms are racing to copy the popular 'Stories' feature, and why they're missing the point (Business Insider)
One of Google's leading AI researchers says she's been fired in retaliation for an email to other employees (Business Insider)
Wired's Nicholas Thompson named CEO of The Atlantic (Axios)
Walt Disney TV group to enact significant layoffs amid reorganization (Variety)
How Spotify hopes to win the podcasting wars (CNBC)
Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Warner Bros.