Dior Lights Up the Saks Flagship
In what marks a first for the luxury department store, Saks Fifth Avenue has turned over the facade of its flagship to Dior, which has created a light installation of colorful faces and silhouettes designed by Italian visual artist Marco Lodola. The installation will remain in place through May 26.
Lodola’s work was the inspiration for the house’s fall collection and the installation is the only one in the U.S. There will also be animations in Paris at the company’s Champs-Élysées and Saint-Honoré boutiques, as well as in Milan, Rome and Forte dei Marmi in Italy, Seoul and Shanghai along with other special concepts in Athens, Toronto and at Harrods in London.
At Saks, Dior has taken over the six center windows and is also reimagining spaces throughout the store with visual installations featuring Lodola’s designs in colors coordinating with the new collection in the brand’s handbag and ready-to-wear boutiques, the beauty department, the men’s department and at the Fifth Avenue Club, which includes a suite personalized by Dior for a VIP client experience, according to Saks.
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Outside New York, Lodola was inspired by London’s double-decker buses for a pop-up shop and window installation at Harrods, caryatid stone figures for Dior’s Athens boutique, the Toronto skyline for the unit in that city and the N Seoul Tower for that store. In these locations, he used “colorful, anonymous faces, without distinctive features, that reinterpret one of my Pop motifs,” he said. “All the decors are different and, in each city, we reinterpreted the cultural ambience of the place, with the LED lights that are key elements in all of my works.”
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