In Not-So-Surprising News, Kylie Jenner Is Launching a Bathing Suit Line

First there was Kylie Cosmetics, then Kylie Skin, and now, apparently, Kylie Swim is in the works. Yes, Kylie Jenner, who loves putting her first name on every company she starts, announced on Tuesday she is starting a swimwear line when she posted some teaser images on her IG feed and her Stories. In the initial pic, she’s wearing a pink-and-orange dyed style featuring a halter top, high-cut bottoms, and strappy details across the torso.

https://www.instagram.com/p/CSrq4A1FjsJ/?utm_source=ig_embed&utm_campaign=loading

A post shared by Kylie Swim by Kylie Jenner (@kylieswim)

In some behind-the-scenes photos on her Insta Story, there was also a sneak peek of an orange one-piece with underwire, as well as a bright yellow design. Considering the youngest Jenner sister’s eye-catching fashion choices, especially when it comes to swimwear (just reference this, this, this, and this, for starters), it makes sense that just from these snippets, we can tell there will be bright colors and daring cutouts included in the mix.


The only details are that the launch is “coming soon…” according to the bio of the IG page and that perhaps there will be a retro aesthetic based off the groovy-looking font choice for the logo. Just speculating here!

Kylie is just the latest celeb getting into the industry, as there are countless others out there including Emily Ratajkowski’s Inamorata Swim, Candice Swanepoel’s Tropic of C, Ashley Graham’s partnership with Swimsuits For All, and even sister Khloé Kardashian’s Good American brand offers swimwear. Kendall + Kylie—i.e., the line started with older sister Kendall that debuted in 2016—also has one-pieces and bikinis, so not sure how things will pan out with that now that Kylie is branching off with her own styles. This post will be updated with more details once we have ’em, but if you’re now in the bathing suit shopping mood, feel free to browse the below.







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