Queen Elizabeth II’s favourite style brands worn throughout her reign

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Known globally for her stylish wardrobe, the Queen showed her love for British designers throughout her reign. Here are some of her favourite brands – and you can buy them online now.

Always elegant, the Queen was well loved for her sense of style and love of bold, bright colours.

During her reign, she wore designs from traditional British brands like Burberry and Barbour and was often photographed in items that she wore repeatedly throughout the years.

The Queen’s dressmaker, Angela Kelly, even wrote ‘Dressing the Queen: The Jubilee Wardrobe’, which tells the story behind some of her most memorable royal looks.

Including some of her most-loved coats and accessories, here are some of the Queen’s favourite brands.


British family brand Barbour is well loved in the Royal Family and the Queen awarded the brand a royal warrant in 1982.

She famously loved wearing the classic Barbour waxed jacket when she was in the countryside or stables and wore it for more than 25 years, which makes it one of her most memorable wardrobe items.

Shop Barbour waxed jackets here.

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Never seen without carrying top handle bags to various occasions, British brand Launer was the Queen’s favourite handbag brand and she reportedly ordered five custom bags a year.

The Queen Mother first gifted the Queen with a Launer bag in the 1950s and she owns about 200 bags – with the black patent Traviata style remaining as her staple.

Shop Launer on Selfridges here.


A British classic, the Queen wore Hunter boots on countryside walks and while attending the Royal Windsor Horse Show.

Simple and sleek in a black design, Hunter boots are now synonymous with the royal countryside fashion and it holds two Royal Warrants.

Shop Hunter boots here.


The Queen wore her checked Burberry scarf wrapped around her head while travelling and it was one of her most-worn accessories.

The ultimate representation of traditional British style, she also wore the brand’s signature trench coat in her youth, making it one of her long-time favourites.

Shop Burberry scarves here.

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