Wood Wood and RAINS Deliver the Perfect Outerwear, Hats and More for Drizzly Danish Weather

Danish imprints Wood Wood and RAINS have come together for a collection that pays respect to Denmark’s typically drizzly weather. It rains for 179 days on average in the Scandinavian country, totaling 746mm of rainfall a year, and these two statistics have informed Wood Wood and RAINS’ entire collection.

Together, the duo has worked on dual-branded unisex raincoats, drawstring bucket hats in waterproof materials, and a transparent take on Wood Wood’s Marlo shoulder bag. The weather-ready pieces are built upon styles from RAINS’ archives and have been given a typically minimalistic finish in colors such as off white and charcoal gray. The use of transparent materials brings the collection’s color story together, nodding to the dreary weather once more.

Wood Wood’s signature “Bubble-Arrow” motif — originally a doodle found in Wood Wood co-founder Karl-Oskar Olsen’s notepad that soon found its way onto garments, becoming a staple print for the brand in the 2000s — has also been added to pieces throughout this collaboration.

The design is similar to a cloud, while the arrow points up. It’s an apt motif to use, one which Wood Wood co-founder Brian SS Jensen said “would be fun to resurrect.” In the press release, he added, “I’m not quite sure what this thing is, but I suspect it’s unconsciously connected to our background in the world of graffiti, where bubbles and arrows have always been common elements.”

Wood Wood by Rains will launch at all Wood Wood stores, on its website, and at RAINS’ stores and website, on September 17. Check out the lookbook above.

In other news, Hender Scheme has teased a collaboration with The North Face.
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