Amazon Prime Day 2019: Five expert shopping tips for online extravaganza

Idealo’s Katy Phillips commented on the findings: “There are several reasons why prices can fluctuate all year round, with many retailers using artificial intelligence and algorithms to dynamically adjust prices according to consumer demand, competitor prices and even the weather.

“Amazon Prime Day is undoubtedly a great time to snap-up a deal, but shoppers do have to be a little bit savvy in order to really get the best bargains.

“Preparation really is key, and we’d urge shoppers to remember to compare prices of products to make sure they are getting the best deal on offer.”

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