Bethenny Frankel Just Raved Over Merit’s New Long-Lasting Eyeshadows: ‘Oh God I Love This’

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If you’re obsessed with minimalist beauty, it’s likely that Merit Beauty has been on your radar. But in case you didn’t already know, the celeb-loved brand just launched a new product that’s sure to be a hit. Merit Beauty dropped Solo Shadow, a matte eye color that celebrities already love. In fact, Bethenny Frankel already raved over the new product, using the words “innovative,” “phenomenal,” and “Oh God I love this” in a TikTok video. And she’s not wrong — the Solo Shadow is bound to be a favorite if you love easy, functional, and on-the-go makeup.

Yes, there’s no shortage of eyeshadows out there. So, what makes Merit’s new offerings stand out? Well, the brand is bringing back the eyeshadow trend with a new era of single-pan eyeshadows. I only typically wear up to three shades in my palette. If you’re into a more minimalist look like me, the Solo Shadow is the perfect addition to your beauty routine. Personally, it’s much more efficient to have a few go-to shades than a multi-shade palette filled with untouched shades.

Merit Solo Shadow in Vachetta, a warm beige

Merit’s Solo Shadow come in eight colorways and are divided into two types: neutrals and statements. The former features shades like cool taupe, warm beige, warm brown, and deep brown for a natural look. Whereas, the latter includes soft mauve, warm green, soft gray, and navy for a bolder look.

After I tried Merit’s new product, I found the eyeshadows to work well as base colors for my dark complexion. I chose the beige and mauve tones that only show on my skin if I heavily apply them. Besides that, the quality makes it worth the purchase. The ultra-smooth, cream-to-powder shadow seamlessly blended into my skin without creasing. What’s more, it feels like a second skin on my eyelids.

According to the brand, the Solo Shadow is packed with nutrient-rich ingredients that feel soothing on your eyes. Plus, there are a few skincare benefits too. It contains magnolia bark to help to visibly smooth skin, while the peptides promise to reduce fine lines.

But that’s not all that’s noteworthy about these $24 eyeshadows. Another SheKnows editor was obsessed with the eyeshadow’s long-lasting formula. She said, “They lasted a long time and didn’t smudge even when I tried to rub them off.” Along with this, we both recommend using Merit’s Brush No.2 for the best results. Whether it’s blending or creating a precise line, this brush makes the application so much easier.

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Reviewers also can’t get enough of Merit’s Solo Shadow, calling it a quick go-to for a glamourous appearance.

“A perfect natural, easy cream shadow! I used the No.2 brush to apply, and blending out on both eyes too less than 30 seconds. It’s a natural soft brown-taupe color on me, and I have light-medium olive skin. The formula wears well, I tested it for over 10 hours and it didn’t crease or wear off during the day.

Another added, I use the shade “Midcentury” and it is just the perfect warm brown that I’m able to use for an everyday look. I am usually pretty sensitive near my eyes but the formula is great and doesn’t irritate me. I love how easy the shadow blends and the texture is amazing. 

If you’re interested in giving it a go, try Merit’s Solo Shadow now. They’re bound to sell out fast, so don’t think twice about adding it to your cart. No doubt, this eyeshadow is one that you’ll finish.

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