Heinz must change labels on iconic ketchup bottle following death of the Queen
Heinz has been told it has to renew the design of its famous ketchup bottle following the death of Queen Elizabeth II.
The company is one of hundreds that now have to look at emitting certain elements from their products after the passing of Her Majesty.
Twinings tea and Bollinger champagne are among the brands that now have to ditch the late monarch's coveted coat of arms, which have been featured on their packaging in pride and glory for years.
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According to the Mirror, a Royal Warrant is a document that permits a company to include the royal coat of arms on products and as a part of their marketing – it works in exchange for supplying goods and services to the royals.
The image of the royal coat of arms is rather distinctive, and shows the lion of England, unicorn of Scotland and a shield that's split into four quarters that's accompanied by the words “by appointment to Her Majesty the Queen”.
When it comes to Heinz, the symbol was featured at the top and front of its bottles distributed in the UK.
The Royal Warrant Holders Association (RWHA) state that warrants became void when the Queen dies.
This means that brands are obliged to rid them, and make sure the new branding applies to King Charles III, while being able to prove that their products are also used by royal households.
The Mirror said that roughly 30 Royal Warrants are permitted each year, and an equal number also get withdrawn.
The RWHA told The Mirror: "Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan.”
Brands of food and drink companies that were approved warrants by the late Queen Elizabeth II include Cadbury, Coca-Cola, Premier Foods, Unilever, British Sugar, Britvic, Martini, Dubonnet, Johnnie Walker, The Famous Grouse owner Matthew Gloag & Son, Gordon’s and Pimm’s.
Additionally around 620 businesses such as Bentley, Jaguar, Land Rover, Barbour, Burberry, Boots, Clarins, Molton Brown, Hunter and Mappin & Webb who were also permitted warrants by her late Majesty the Queen now have 24 months to ensure the coat of arms are phased out on their goods.
The Royal Warrant Holders Association confirmed businesses are able to reapply to the new King, but they must also be able to validate that they “supply products or services on a regular and ongoing basis to the Royal households for not less than five years out of the past seven”.
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