Kate Middleton and William could earn higher fortune on Instagram than Sussexes – how much
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Prince William and Kate Middleton earn the most money from social media posts, according to new analysis. The Duke and Duchess of Cambridge reportedly have potential earnings of £26,073 per Instagram post. William and Kate are therefore considered the most influential royals through their social media accounts.
The Queen is the second most influential on social media, with 10.3 million Instagram followers.
The third most influential are Meghan and Harry, with reported earnings of £19,821 per post.
The analysis was conducted by furniture retailers Bed Kingdom.
They analysed Instagram profiles of the British Royals and marketing calculators to determine how influential the British Royal Family are on social media.
William and Kate could earn a fortune thanks to their Instagram following of 13 million.
The Cambridges hold the top spot for the most followers out of any royal account, making them the most influential.
The Queen is revealed as the second most influential royal on social media.
She would be able to rake in an average £23,159 per sponsored Instagram post.
Despite the Royal Family never doing paid social media posts, the royals could earn an incredible amount of money if they wanted to.
Meghan and Harry, under their account ‘SussexRoyal’ can expect to earn an average of £19,821 per post, making them the third most influential royals.
This comes as a result of their Instagram following of 10 million.
If Meghan and Harry do choose to begin posting again on the account, they have the potential to earn a fortune through sponsored posts.
‘SussexRoyal’ has the highest engagement rate of any royal Instagram account with 4.39 percent compared to the 0.91 percent engagement rate of William and Kate’s account.
Princess Eugenie has the fourth-largest following out of the royals with a total of 1.5 million followers.
This means Princess Eugenie could charge an average of £3,124 per sponsored post.
Heir to the throne, Prince Charles and his wife Camilla, Duchess of Cornwall have the fifth most influential Instagram account.
Their account, ‘ClarenceHouse’ has 1.5 million followers and if the Royal family started to post sponsored posts, they could earn £3,109 per post.
Princess Diana’s niece and cousin of Prince William and Prince Harry, Lady Kitty Spencer is the fifth most influential, earning £2,113 per post thanks to her 754K followers.
This is just ahead of Sarah Ferguson who can charge £1,064 per post.
Commenting on the study, a spokesperson from Bed Kingdom told Express.co.uk: “Whilst members of the Royal Family have never posted a sponsored post, this analysis gives a fascinating insight into the potential revenue that each Royal Family member could earn.
“It also reveals which royal has the most influence on their audiences.”
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