McDonalds logo gets total redesign – and theres no more golden arches
McDonalds is famous for its bargain burgers and iconic golden arched logo.
However, if you follow McDonalds on TikTok then you will be aware that they have recently changed their globally recognised logo. But why?
Emily Zugay, a popular TikToker and university graduate, has made a name for herself by putting her design degree to use by sharing parody logo redesigns.
The university grad often takes to TikTok to share her hilarious takes on popular brands' logos, leaving her 1.6 million followers in stitches.
With Emily previously having targeted NASA, Starbucks and Apple, McDonalds felt that it was their turn to undergo a rebrand.
Having spotted the keen designer, McDonalds took to TikTok to ask Emily to tweak its iconic logo.
On TikTok, McDonalds asked: “I need a new logo plz graphic design is my passion.”
And that she did.
In a video posted to McDonald’s TikTok account, Emily explained the thought process behind the new take on the logo.
She said: “I’ve had companies like McDonald's reach out to me for a new logo, for obvious reasons.
“So here are my redesigns.”
In the viral video, that has racked up 3.5 million views and 369,000 likes on the McDonald's TikTok account, Emily shared the new logo.
She said: "I don’t think you meant for your logo to be suggestive but right now this looks like two knees to me.
"I don’t wanna be thinking about knees when I’m eating my McChicken.”
She told viewers: “Instead of emphasising the ‘M’, I put emphasis on the ‘O’ instead.”
To make the vowel the star of the show, she emphasised the size and turned it a bright yellow colour.
Emily said: “I was thinking this would be a really nice campaign to get some onion rings, to pair nicely with your new logo.”
Hilariously, to end the video Emily mimics the iconic fast food jingle having edited her eyes and mouth onto the massive ‘O’.
In line with the well known McDonalds phrase, the designer ended the video and said: “I’m loving it.”
McDonald’s seemed to approve of their new logo, having changed their social media accounts profile pictures to Emily’s design.
Taking to the comment section of the viral video, people reacted to the drastic brand change.
One user commented: “Thank you for changing the logo. The knees were so distracting.”
Another person added: “Does this mean we’re getting onion rings.”
Hilariously, other brands jumped into the comments to offer their say on the logo change.
Even TikTok said: “Thank u. Get those pesky knees out of here.”
Bargain airline Ryanair added: “I’m jelly.”
And clothing brand Fashion Nova jumped in on the action, writing: “We’re loving it!"
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