Mum brands Tesco ‘despicable’ after she finds SlimFast shakes in baby aisle

A mum blasted Tesco after spotting SlimFast products in the supermarket’s baby section.

Yasmin Edwards branded the move “despicable”.

She accused her local store in Camborne, Cornwall, of preying on body-conscious new mums.

The 26-year-old, who is originally from Bristol, told CornwallLive : “On Saturday I went to Tesco in Camborne to pick up essentials for my seven-month-old daughter Daphne and saw SlimFast meal replacement products in amongst baby products (in the baby section).

“They were clearly marketed at new mothers and preying on their body insecurities. It’s absolutely disgraceful how a household name is trying to monetise the vulnerabilities of new mothers.

“I really do think it is despicable.”

Yasmin continued: “Amidst infant medication, baby moisturiser and baby bath products, were a number of SlimFast products, including shakes.

"There were no other products aimed at adults in this section.

“The SlimFast plan advises the consumer that the ‘weight loss shakes are a total meal replacement solution’ and to ‘replace two meals a day with original shakes’.

“By placing these products in the same row, adjacent to and above, baby products and marketing at mothers Tesco is effectively shaming mothers, particularly new mothers, into weight loss and instead of congratulating them on growing and birthing a human (or two, in some cases), they are telling women that their bodies are not good enough and monetising their insecurities.”

The mum added: “Globally, the UK has one of the lowest rates of breastfeeding – in order to establish breastfeeding women need food to fuel them.

“In order to look after their babies women need food to fuel them. In order to repair and recover their bodies after pregnancy and childbirth women need food to fuel them.

“Post-partum women should not be encouraged to ‘replace two meals a day’ with anything let alone weight loss shakes.

“It is insensitive at best and disgusting at worst. Targeting vulnerable new mothers is absolutely appalling and Tesco really should be ashamed of themselves.”

A Tesco spokesperson has since apologised for causing any “discomfort”.

The store has also moved SlimFast products out of the baby aisle.

The spokesperson added: “The shelving area used for slimming products at our Camborne store was full so some additional products were placed nearby on the top shelf of the baby section.

"We’re sorry if this caused anyone to feel uncomfortable. They have now been moved.”

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