The Entertainer new 'lowest price guarantee' gives shoppers a gift card refund if toy prices drop before Christmas Eve

TOY retailer The Entertainer is promising to refund customers the difference in price on thousands of items if they find products cheaper before Christmas Eve.

The toy chain will give shoppers a gift card if prices drop in its stores or online, or if they spot the same item for less elsewhere.

The move is part of The Entertainer’s new “lowest price guarantee” which covers more than 2,000 toys in the run-up to Christmas.

Not everything sold at The Entertainer is included in the deal, but applicable items are labelled in stores and online.

On your receipt, any item that’s part of the “lowest price guarantee” will also have an asterisk next to it.

Examples of products that are included in the deal are a Disney Frozen Princess Elsa styling head, priced at £9, and a LOL Surprise mini fashion doll, which costs £19.

How to compare prices to get the best deal

JUST because something is on offer, or is part of a sale, it doesn’t mean it’s always a good deal.

There are plenty of comparison websites out there that'll check prices for you – so don't be left paying more than you have to.

Most of them work by comparing the prices across hundreds of retailers.

Here are some that we recommend:

  • Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
  • Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
  • Idealo is another website that lets you compare prices between retailers. All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
  • CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of.

Customers will need to register for the price promise online, so it isn’t an automatic process.

The Entertainer has set up a page on its website where you’ll need to enter your name, email address, receipt number and product code.

You’ll need to submit this form for both a lower price being sold by The Entertainer, and for items found cheaper by a competitor.

Once you’ve submitted your request, you’ll need to wait for The Entertainer to confirm your price match.

The “lower price promise” is available against applicable items purchased between today, October 5, to December 24.

What is a price guarantee?

A PRICE guarantee is where a retailer promises to either match the cost of an item if you’ve found it cheaper elsewhere, or refund you the difference.

You'll usually need to prove you can get something cheaper from another supplier, such as by sharing a link or receipt showing the lower cost.

Most of the time, a price promise will apply for goods that have already been purchased or that you're planning on buying.

AO, Currys PC World, Halfords, Wickes and Millets are just some retailers that have price promise initiatives.

John Lewis also boasts a "never knowingly undersold" slogan although the retailer announced plans to ditch it in August 2020.

It covers any competitor with multiple stores in the UK, as well as items sold direct through Amazon, but not Amazon resellers.

It doesn’t apply against any other online-only retailer, including eBay or companies that are in administration.

The Entertainer also won’t price match against products reduced in error, items discounted with a voucher, or products that are cheaper due to money off through a membership or rewards scheme.

Multi buy offers are excluded from the price match as well.

We’ve asked The Entertainer if there is an additional step involved when customers submit a price match based on a rival and we’ll update this article when we know more.

The Sun is also checking if customers can enter product details online before they've noticed a price drop, and if it covers sale items.

Gift cards will be sent online via email, with an end date of 31 January, 2021. Shoppers will be able to spend these online or in stores at The Entertainer.

The Entertainer has around 160 shops in the UK – use the online finder tool to see your nearest one.

If you're in the market for toys, we've taken a look at when toy sales will start at shops such as Asda and Morrisons.

The Sun has also rounded up predictions for when Black Friday sales will start at retailers including Next, Argos and Amazon.

Home Bargains, B&M and Tesco are already selling Christmas decorations, presents and chocolate.

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