Holly Willoughby can rake in up to £18,000 per Instagram post – dwarfing co-stars Phil Schofield and Ruth Langsford

HOLLY Willoughby can rake in a staggering £18,000 for an Instagram post, new research has revealed.

The This Morning star, 39, who boasts 6.8million followers, has more than double the social media earnings power of her colleagues.

A study carried out by Great Bean Bags using Influencer Marketing Hub found that Holly has the potential to command £17, 264 for a single sponsored post.

While her daytime TV co-star Phillip Schofield's 3.2million followers give him the online clout to bring in £8,186 per post.

Next on the list is Rochelle Humes with her 2million followers giving her a per post value of £5,068.

ITV favourites Ruth Langsford and Kate Garraway are neck and neck at £3,500 a post for their followings of just under a million.


Despite the potential for big advertising paydays, the popular telly stars mainly reserve their posts for everyday lifestyle snaps.

Holly occasionally posts videos plugging Garnier and M&S, for who she acts as a brand ambassador.

While booze enthusiast Phil, promotes Craft Gin Club and his own self-titled wine release.

Last month it was revealed Holly has quit the showbiz agency she shared with Phillip.

She will instead manage herself in a tight-knit an all-female team.

The empowering career decision to leave A-list YMU — the company formerly known as James Grant and which represents dozens of household names — after 13 years.

Instead of joining a rival, Holly will run her career via her new company Roxy Management.

She will work closely with an all-female set-up that includes a personal assistant, publicist and accountant.

A source close to Holly said: “Lockdown has given her time to reflect and think about her future.

“In many ways, it has become the perfect opportunity to start afresh and it was just time for a change.

“She is really excited about managing herself and having more say over decisions on a day-to-day basis.

“She has always had such incredible business sense and is proud to be a working mum and career woman.

“Her taking control back does not surprise me — it feels very natural and like the logical next step.

“She has been after a better work-life balance for a while and thinks this is the ideal next step.”

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