Holly Willoughby can rake in up to £18,000 per Instagram post – dwarfing co-stars Phil Schofield and Ruth Langsford
HOLLY Willoughby can rake in a staggering £18,000 for an Instagram post, new research has revealed.
The This Morning star, 39, who boasts 6.8million followers, has more than double the social media earnings power of her colleagues.
A study carried out by Great Bean Bags using Influencer Marketing Hub found that Holly has the potential to command £17, 264 for a single sponsored post.
While her daytime TV co-star Phillip Schofield's 3.2million followers give him the online clout to bring in £8,186 per post.
Next on the list is Rochelle Humes with her 2million followers giving her a per post value of £5,068.
ITV favourites Ruth Langsford and Kate Garraway are neck and neck at £3,500 a post for their followings of just under a million.
Despite the potential for big advertising paydays, the popular telly stars mainly reserve their posts for everyday lifestyle snaps.
Holly occasionally posts videos plugging Garnier and M&S, for who she acts as a brand ambassador.
While booze enthusiast Phil, promotes Craft Gin Club and his own self-titled wine release.
Last month it was revealed Holly has quit the showbiz agency she shared with Phillip.
She will instead manage herself in a tight-knit an all-female team.
The empowering career decision to leave A-list YMU — the company formerly known as James Grant and which represents dozens of household names — after 13 years.
Instead of joining a rival, Holly will run her career via her new company Roxy Management.
She will work closely with an all-female set-up that includes a personal assistant, publicist and accountant.
A source close to Holly said: “Lockdown has given her time to reflect and think about her future.
“In many ways, it has become the perfect opportunity to start afresh and it was just time for a change.
“She is really excited about managing herself and having more say over decisions on a day-to-day basis.
“She has always had such incredible business sense and is proud to be a working mum and career woman.
“Her taking control back does not surprise me — it feels very natural and like the logical next step.
“She has been after a better work-life balance for a while and thinks this is the ideal next step.”
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