'NWA Powerrr': 22% of YouTube Watch Time Came From 'AEW Dark' Viewers

Revived league owned by Smashing Pumpkins frontman Billy Corgan smashes way into crowded wrestling space

The series premiere of “NWA Powerrr” surprised and impressed fans and writers on Tuesday, and suddenly the wrestling ring is even more crowded than we anticipated.

As of noon ET Wednesday, “NWA Powerrr | Episode 1” landed 144,000 YouTube viewers. Of the more than 2 million minutes watched, 22.1% of them came over as suggested viewing from those watching the series premiere of fellow pro-wrestling program “AEW Dark,” NWA Vice President David Lagana told TheWrap exclusively.

“AEW Dark,” an online companion series for TNT’s new weekly wrestling series “All Elite Wrestling: Dynamite,” premiered Tuesday at 7 p.m. ET, and has since racked up about 350,000 YouTube views.

“NWA Powerrr” began at 6:05 p.m. ET yesterday, leading the “All Elite Wrestling” YouTube show in some ways and following it in others.

Also as of noon ET today, the launch of “NWA Powerrr” scored 70,000 viewers on Facebook. The show’s live-viewing number on Facebook Live peaked at 3,300 simultaneous viewers — YouTube’s peak was nearly four times that (13,000).

Both peaks came during the main event, which featured Nick Aldis defending the company’s top title against former NWA Worlds Heavyweight Champion Tim Storm. These days, the belt is referred to as The Ten Pounds of Gold.

Those top-end live-viewership numbers represent nice gains from where they began: On Facebook, the peak over the hour-long show’s first 20 minutes was 1,000 viewers. On YouTube, the largest simultaneous audience in that time span was made up of about 7,000 people.

Facebook wasn’t the only key social media platform where “Powerrr” thrived. On Twitter, #NWAPowerrr reached the No. 1 trending topic spot in the United States. Worldwide, it made it to No. 3.

The National Wrestling Alliance added 11,000 YouTube subscribers in the past 24 hours, according to Social Blade. The revived pro-wrestling promotion is now into the six figures there.

Readers can add to the overall YouTube tally by watching “NWA Powerrr” via the video above. It’s worth your while.

Lagana told TheWrap that “99%” of “Powerrr” Episode 1 was shot live-to-tape, in case you were wondering.

For those who don’t have an hour, below is a behind-the-scenes preview. This video is part of NWA’s “Ten Pounds of Gold” series.

The successful show generated plenty of instant fans, both from inside and from outside of the wrestling business.

The iconic NWA was founded in 1948, with a mission of unifying professional wrestling and having one true champion.

Smashing Pumpkins singer Billy Corgan bought the National Wrestling alliance two years ago.

The new NWA has shot “eight or nine” episodes, Lagana told TheWrap. With no TV schedule to adhere to, the league will run the “Powerrr” episodes sporadically leading up to a live pay-per-view slated for Dec. 14.

Every WWE Champion Ever, Ranked by Number of Reigns (Photos)

  • Pro-wrestling championship belts change hands (or waists) like grapplers change trunks these days, though it wasn’t always that way. Hell, sometimes it only takes five seconds to crown a new champion, which was the case on Fox’s “Friday Night SmackDown” premiere when Brock Lesnar squashed Kofi Kingston.  

    Scroll through our gallery to see every WWE Champion ever, ranked by their numbers of title reigns. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don’t come after us, Universal Champions, et al.  

  • Rank: 30 (tie)  
    Wrestler: Kofi Kingston  
    # of Reigns: 1    

    The power of positivity.  

  • Rank: 30 (tie)  
    Wrestler: Jeff Hardy  
    # of Reigns: 1  

    The un-“Broken” half of the Hardy Boyz has had the more storied singles career.  

  • Rank: 30 (tie)  
    Wrestler: Bray Wyatt  
    # of Reigns: 1  

    Abigail’s brother used to go by “Husky Harris” — we’d say this run is working out better for him.  

  • Rank: 30 (tie)  
    Wrestler: Sgt. Slaughter  
    # of Reigns: 1  

    Camel Clutch, Cobra Clutch — whatever “C”-animal it was, it hurt.  

  • Rank: 30 (tie)  
    Wrestler: Dean Ambrose  
    # of Reigns: 1  

    And “The Lunatic Fringe” pulled this off while wearing jeans.  

  • Rank: 30 (tie)  
    Wrestler: Chris Jericho  
    # of Reigns: 1  

    You’re a “stupid idiot” if you didn’t know this guy made “The List.”  

  • Rank: 30 (tie)  
    Wrestler: Eddie Guerrero  
    # of Reigns: 1  

    Generally considered one of the best ever to have done it held the big-boy belt for 133.  

  • Rank: 30 (tie)  
    Wrestler: The Miz  
    # of Reigns: 1  

    The kid from “The Real World” made good on his over-the-top MTV promos. One of the best on the mic, Miz has been holding down the Intercontinental Championship more than any other Superstar of the past few years.  

  • Rank: 30 (tie)  
    Wrestler: Jinder Mahal  
    # of Reigns: 1  

    Shortly before this publishing, the “Modern-Day Maharaja” dropped the title to A.J. Styles, ending a somewhat confusing run right before the WWE went to India.  

  • Rank: 30 (tie)  
    Wrestler: John “Bradshaw” Layfield  
    # of Reigns: 1  

    JBL has taken his heel persona from the ring to the announce table. Never without a cowboy hat, Layfield thankfully leaves his lariat clothesline at home.  

  • Rank: 30 (tie)  
    Wrestler: The Ultimate Warrior
    # of Reigns: 1  

    The muscle-bound maniac who handed Hulk Hogan his first-ever “WrestleMania” loss died after suffering a heart attack three days after being inducted into the WWE Hall of Fame.  

  • Rank: 30 (tie)  
    Wrestler: “Superstar” Billy Graham  
    # of Reigns: 1  

    “Superstar” Billy Graham was a bodybuilder and buddy of Arnold Schwarzenegger. Yeah, blame Graham’s body for Jinder Mahal.  

  • Rank: 30 (tie)  
    Wrestler: Kevin Nash  
    # of Reigns: 1  

    You mean Tarzan from “Magic Mike”?!?!?   Yes, yes we do.  

  • Rank: 30 (tie)  
    Wrestler: Pedro Morales  
    # of Reigns: 1  

    History lesson: Back in the WWWF days, Morales became the first guy in wrestling history to win all three of the major men’s titles — the WWF Championship, the Intercontinental Championship and the WWF Tag Team Championship — in the company.  

  • Rank: 30 (tie)  
    Wrestler: André the Giant  
    # of Reigns: 1  

    The stories about André the Giant sometimes feel as tall as he was.  

  • Rank: 30 (tie)  
    Wrestler: The Iron Sheik  
    # of Reigns: 1  

    This guy is as big a hit on Twitter as he was in the ring.  

  • Rank: 30 (tie)  
    Wrestler: Kane  
    # of Reigns: 1  

    You wouldn’t know it by looking at him, but Kane is one of the smartest Superstars in WWE history.  

  • Rank: 30 (tie)  
    Wrestler: Rey Mysterio    
    # of Reigns: 1  

    We’re not going to talk about how ridiculous the setup to his finishing move, “The 6-1-9,” became. This is a happy list.  

  • Rank: 30 (tie)  
    Wrestler: Stan Stasiak 
    # of Reigns: 1  

    Unfortunately Stasiak only held the belt for nine days.  

  • Rank: 30 (tie)  
    Wrestler: Rob Van Dam  
    # of Reigns: 1  

    One of the most popular ECW wrestlers of all-time, RVD has brought his three initials to seemingly every pro-wrestling promotion with three initials.  

  • Rank: 30 (tie)  
    Wrestler: Ivan Koloff  
    # of Reigns: 1  

    The “Russian Bear” was actually Canadian.  

  • Rank: 30 (tie)  
    Wrestler: Buddy Rogers  
    # of Reigns: 1  

    Rogers was kinda-sorta the first champion in the company. It’s complicated — ask Killer Kowalski and Bruno Sammartino.  

  • Rank: 30 (tie)  
    Wrestler: Vince McMahon  
    # of Reigns: 1  

    Hell, Mr. McMahon runs the damn company — of course he made this list.  

  • Rank: 17 (tie)  
    Wrestler: Batista  
    # of Reigns: 2  

    Guardian of the Galaxy, defender of WWE Championship.  

  • Rank: 17 (tie)  
    Wrestler: The Big Show  
    # of Reigns: 2  

    You can’t miss this two-time champ — not even in a mega-arena.  

  • Rank: 17 (tie)  
    Wrestler: A.J. Styles  
    # of Reigns: 2  

    “The Phenomenal One” held the belt for 371-straight days, which is a record for a “SmackDown” wrestler.    

  • Rank: 17 (tie)  
    Wrestler: Alberto Del Rio  
    # of Reigns: 2  

    Si! Si! Si! Si! Si! Si! Si!  

  • Rank: 17 (tie)  
    Wrestler: Sycho Sid  
    # of Reigns: 2  

    It was a long way down from Shawn Michaels’ former bodyguard’s power-bomb.  

     

  • Rank: 17 (tie)  
    Wrestler: “Nature Boy” Ric Flair  
    # of Reigns: 2  

    If you haven’t watched ESPN’s new “30 for 30: Nature Boy,” do that. Oh, and look up Flair’s ridiculous NWA runs too.  

  • Rank: 17 (tie)  
    Wrestler: Sheamus  
    # of Reigns: 2  

    Master of the Brogue Kick, Rocksteady in the “Ninja Turtles” movies — which is the greater accomplishment?  

  • Rank: 17 (tie)  
    Wrestler: Seth Rollins  
    # of Reigns: 2  

    He’s BURN(ed) IT DOWN more than once.  

  • Rank: 17 (tie)  
    Wrestler: Yokozuna  
    # of Reigns: 2  

    That belt needed a few extenders to fit around the sumo.  

  • Rank: 17 (tie)  
    Wrestler: CM Punk  
    # of Reigns: 2  

    Let’s just say he was a little less successful in the UFC.  

  • Rank: 17 (tie)  
    Wrestler: Randy “Macho Man” Savage  
    # of Reigns: 2  

    Before he snapped into Slim Jims, the “Macho Man” was snapping dudes in half.  

  • Rank: 17 (tie)  
    Wrestler: Bob Backlund  
    # of Reigns: 2  

    Backlund couldn’t “Make Darren Young Great Again” — or even keep the guy employed — but the master of the cross-face chicken wing had a pretty incredible career of his own.  

  • Rank: 17 (tie)  
    Wrestler: Bruno Sammartino
    # of Reigns: 2  

    Google him, kids.  

  • Rank: 13 (tie)  
    Wrestler: Mankind  
    # of Reigns: 3  

    Mick Foley nearly killed himself to raise these titles.  

  • Rank: 13 (tie)  
    Wrestler: Roman Reigns  
    # of Reigns: 3  

    Go ahead and boo him, Universe — WWE is still the Big Dog’s turf right now.  

  • Rank: 13 (tie)  
    Wrestler: Shawn Michaels  
    # of Reigns: 3  

    Before he found God, the “Heartbreak Kid” found jaws with his foot, popularizing the Superkick.  

  • Rank: 9 (tie)  
    Wrestler: Daniel Bryan  
    # of Reigns: 4  

    Welcome back, (current) champ.  

  • Rank: 9 (tie)  
    Wrestler: Edge  
    # of Reigns: 4  

    On this day, you can see clearly… that Edge is one of the best to ever lace up.  

  • Rank: 9 (tie)  
    Wrestler: The Undertaker  
    # of Reigns: 4  

    The Dead Man is truly a living legend.  

  • Rank: 9 (tie)  
    Wrestler: Kurt Angle  
    # of Reigns: 4  

    Top 10, it’s true — it’s damn true.  

  • Rank: 7 (tie)  
    Wrestler: Brock Lesnar  
    # of Reigns: 5  

    Eat. Sleep. Win Titles. Repeat.  

  • Rank: 7 (tie)  
    Wrestler: Bret “Hitman” Hart  
    # of Reigns: 5  

    The best there is, the best there was, and the best there ever will be.  

  • Rank: 5 (tie)  
    Wrestler: Hulk Hogan  
    # of Reigns: 6  

    Hulkamania was real. Then again, so was Gawker at one point.  

  • Rank: 5 (tie)  
    Wrestler: “Stone Cold” Steve Austin  
    # of Reigns: 6  

    On the Mt. Rushmore of all-time greats, and that’s the bottom line.  

  • Rank: 3 (tie)  
    Wrestler: The Rock  
    # of Reigns: 8  

    He may be Dwayne Johnson now, but he’ll always be “The Rock” to us.  

  • Rank: 3 (tie)  
    Wrestler: Triple H  
    # of Reigns: 8  

    Boss of The Authority has two words for the other guys on this list. We can’t reprint them.  

  • Rank: 2  
    Wrestler: Randy Orton  
    # of Reigns: 9  

    The Viper has RKO’d a lot of dudes outta nowhere.  

  • Rank: 1  
    Wrestler: John Cena  
    # of Reigns: 13  

    U Can’t See Him.  

  • Who’s next — err, NXT?  

From Buddy Rogers to Brock Lesnar, here are all the guys from the old WWWF and WWF days — and beyond

Pro-wrestling championship belts change hands (or waists) like grapplers change trunks these days, though it wasn’t always that way. Hell, sometimes it only takes five seconds to crown a new champion, which was the case on Fox’s “Friday Night SmackDown” premiere when Brock Lesnar squashed Kofi Kingston.  

Scroll through our gallery to see every WWE Champion ever, ranked by their numbers of title reigns. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don’t come after us, Universal Champions, et al.  

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