Cadbury's cuts the size of its Easter eggs – but not the prices
Chocolate giant Cadbury’s cuts the size of its Easter eggs – but not the prices
- Many of the chocolate eggs have faced cuts of at least 20 grams
- Unhappy shoppers noticed that the eggs are much smaller than they are used to
Chocolate giant Cadbury’s have cut the sizes of medium and large Easter eggs in the latest example of ‘shrinkflation’.
Shoppers are being hit by the rising costs of living as the portions are getting smaller, but the prices remain the same.
The chocolate giant’s Mini Egg’s egg is now 97g, down from 130g whilst remaining at the price of £1.25.
However, the medium Wispa Easter egg is now 182.5g, when it used to be 224g, and still costs £3.
Unfortunately, smaller eggs have also faced a crucial hit from the rising costs of living, for example, the Dairy Milk Freddo Faces Easter egg has shrunk from 122g to 96g but costs £1.25 instead of £1.
Cadbury chocolate have cut the sizes of medium and large Easter eggs in the latest example of ‘shrinkflation’
Chocolate lovers are devastated as the portions are getting smaller, but the prices remain the same
Many unimpressed shoppers shared their concerns with this year’s Easter eggs on social media, claiming that they are smaller.
Chocolate lovers on the Extreme Couponing and Bargains UK Facebook were not afraid to share their displeasure as one person said: ‘The little Cadbury eggs were £1 last year and this year they are £1.25 and a hell of a lot smaller.’
Another said: ‘Twirl says large. It’s only slightly bigger than the ones that used to be £1. Prices are a joke!’
Consumer expert Sarah Coles of Hargreaves Lansdown told The Sun that the downsizing was horrific.
She said: ‘The horrors of shrinkflation are turning Easter eggs into mini eggs.
‘We’re spending significantly more in return for less chocolate.
‘It feels particularly unfair to those on lower budgets, who are trying to keep everyone happy this Easter without breaking the bank.’
The news follows a seven per cent fall in weight between 2018 and 2019, which the firm blamed on surging wholesale cocoa prices
However, this is not the first time this has happened as in 2022 The Mail on Sunday revealed that Cadbury cut their large eggs by 9.7 per cent since 2019.
This followed a seven per cent fall in weight between 2018 and 2019, which the firm blamed on surging wholesale cocoa prices.
A Mondelez spokesperson told The Sun: ‘We’re constantly looking at ways to innovate our products while keeping the fan favourites that the nation knows and loves.’
Charles Allen, retail analyst at Bloomberg Intelligence, previously said manufacturers planned Easter products up to 15 months in advance, adding: ‘Back then we could see the price of cocoa and sugar was going up.
‘Manufacturers know what price retailers want to sell their products at and have to calculate how they can deliver a product to sell at that price while retaining their profit. That’s where ‘shrinkflation’ like this comes in.’
MailOnline has also contacted Mondelez for a comment.
What other eggs are facing ‘shrinkflation’:
- Dairy Milk Buttons egg was 128g and £1, now it’s 96g and £1.25
- The classic Crunchie egg was 233g for £3, now it’s 190g, £3
- Twirl easter egg 237g for £3, now it’s 198g, £3
- The Dairy Milk Caramel easter egg weighing 286g for £5, is now 245g for £5
- Dairy Milk Easter egg 286g for £5, is now 245g for £5
- The large Cadbury Flake egg, priced at £5, is now 231.8g after dropping from 249g
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