Chaps snap up Lego roses for a Valentine's Day gift
Forget flowers from a garage! Chaps snap up Lego roses for a Valentine’s Day gift
- Retailers say sales of floral-themed Lego are blooming in the UK
- Two Lego roses costs £11.99, compared with £20 for a single long-stem rose
As an expression of undying love, they certainly possess that everlasting quality.
But whether anyone would be delighted to receive this bouquet from their Valentine today is open to question.
For these ‘flowers’ are made of Lego. So while, unlike traditional roses, they will last longer than a few days, your other half may feel no need to buy a new bunch come next Valentine’s Day. Another factor that could take the romantic edge off is that they are likely to be cheaper than the real thing.
For example, a pair of Lego red roses costs £11.99, compared with around £20 for a single long-stem red rose via online delivery.
However, retailers say sales of floral-themed Lego are blooming as Britons ‘say it with plastic’, even if there is the chance they will outlast the romance they are bought to celebrate.
Retailers say sales of floral-themed Lego are blooming as Britons ‘say it with plastic’
These ‘flowers’ are made of Lego, so unlike traditional roses, they will last longer than a few days
It is not just red roses – the range includes tulips, daffodils and sunflowers. There are even full bouquets, with a vibrant display designed to mimic roses, snapdragons, poppies, asters, daisies and grasses, costing £54.99.
For those who prefer something more ‘natural’, there is an arrangement of cornflowers, lavender, poppies, cow parsley, ferns, gerberas, larkspur and lupins.
Retailer John Lewis says searches on its website for floral-themed Lego – which also includes orchids, bonsai trees, succulents and heart-shaped tributes – are up by 51 per cent on a year ago, with sales rising by 33 per cent ‘perhaps showing that customers are building their relationship through gifts with a difference’.
It added: ‘Three of our top five most popular Lego products at the moment are floral constructions. At the top of customers’ Valentine’s Day gift lists is the Lego orchid, closely followed by the Lego bonsai tree and flower bouquet.’
The chain’s toy merchandiser Ben Billingsley said: ‘Our customers are still intending to say it with flowers, but not quite in the way you’d expect.’
He added, tongue in cheek, that the floral Lego sets provide ‘the perfect building blocks for any relationship’.
For those who prefer something more ‘natural’, there is an arrangement of cornflowers, lavender, poppies, cow parsley, ferns, gerberas, larkspur and lupins
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