Colorado Liquid Arts Passport lets you drink at bars for cheap — The Know
With COVID-19 vaccination rates on the rise, the return of live events and the reopening of bars and restaurants, this summer is shaping up to be one worth celebrating. Why not toast with a glass of something delicious at a discount?
The Colorado Liquid Arts Passport offers drinkers deals and discounts at breweries, wineries, cideries and distilleries throughout the state. And it might be one of the best ideas to come from the pandemic.
After a statewide stay-at-home order shuttered Colorado’s tasting rooms last spring, the leaders of trade associations representing local manufacturers of beer, wine, cider and spirits were looking for ways to help them reopen safely and bring the community back out to support local businesses.
The individual groups — the Colorado Brewers Guild, the Colorado Association for Viticulture and Enology, the Colorado Cider Guild and Colorado Distillers Guild — were each considering some sort of digital passport that would encourage consumers to try independent beverage makers. So they joined forces to create a comprehensive and enticing roster of participating breweries, wineries, cideries and distilleries.
The Liquid Arts Passport marks the first project in which all four trade groups, which are notably all helmed by women, have worked together.
“The goal is to drive traffic to tasting rooms and help them in the recovery from the pandemic,” said Shawnee Adelson, executive director of the brewers’ guild. “We realize people aren’t just beer drinkers. So we wanted to give people the opportunity to try other craft tasting rooms.”
How it works
The Liquid Arts Passport, which debuted in April, is available for purchase in four different regions depending where you’re planning to explore. The Denver and the Cities pass, for example, includes spots in Denver, Boulder, Fort Collins and the towns in between, while the Mountains and Mesas pass features places from Grand Junction to Durango.
The web-based passports are similar to a phone app and are eligible for use for either a five-day period ($10-$30) or over the course of 90 days ($25-$60), depending on how long you’ll be in the state. Prices vary by region, as do offerings.
“We have created several different options that cater to locals and in-state travelers and tourists,” said Cassidee Shull, executive director of Colorado Association for Viticulture & Enology.
Once you’ve purchased a passport, just show it to the server or bartender at participating locations to redeem BOGO deals, free pours and discounts on tastings and to-go items.
The passport will be available through at least the end of the year, said Adelson.
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