Google pitches AI journalism tool to major news outlets
Google pitches ‘unsettling’ AI news-writing tool dubbed ‘Genesis’ to the New York Times, Washington Post and Wall Street Journal
- Google says tool dubbed ‘Genesis’ is not intended to replace human reporters
- But it uses artificial intelligence to assist in writing news articles
- Executives at some news outlets reportedly found the idea ‘unsettling’
Google is exploring using artificial intelligence tools to write news articles and is pitching news organizations on using AI to assist journalists, the tech giant has confirmed.
Google did not name the publishers it has spoke with, but has held discussions with the New York Times, the Washington Post, the Wall Street Journal’s owner News Corp and others, the Times itself reported on Wednesday.
The AI journalism tool is called ‘Genesis’ internally at Google, and some newspaper executives who saw the pitch described it as ‘unsettling,’ the Times reported, adding the executives asked not to be identified.
A Google spokesperson insisted that the AI tools could assist journalists in a way that ‘enhances their work and productivity,’ for example by generating options for headlines or different writing styles.
‘Quite simply these tools are not intended to, and cannot, replace the essential role journalists have in reporting, creating, and fact-checking their articles,’ the spokesperson said.
Google is exploring using artificial intelligence tools to write news articles, pitching news organizations including the New York Times, the Washington Post, the Wall Street Journal’s owner News Corp
The spokesperson added that Google was in the ‘earliest stages of exploring ideas’.
According to sources cited by the Times, several executives who saw the proposal felt it ‘seemed to take for granted the effort that went into producing accurate and artful news stories.’
A News Corp spokesperson declined to comment specifically on the AI tool, but said: ‘We have an excellent relationship with Google, and we appreciate (CEO) Sundar Pichai’s long-term commitment to journalism.’
The Times and Washington Post did not immediately respond to requests for comment from DailyMail.com on Thursday afternoon.
The news comes days after the Associated Press said it would partner with ChatGPT-owner OpenAI to explore the use of generative AI in news, a deal that could set the precedent for similar partnerships between the industries.
Under that deal, the AP will open up its story archives to help train ChatGPT, in exchange for access to OpenAI’s tools and expertise in generative AI.
The AP has been using a simpler form of artificial intelligence in some of its work for about a decade.
For example, it uses automation to help create stories on routine sports results and corporate earnings, which are based on highly structured and predictable source data.
A Google spokesperson insisted that the AI tools could assist journalists in a way that ‘enhances their work and productivity,’ for example by generating options for headlines
Some outlets are already using generative AI similar to ChatGPT for their content, but the early efforts have been littered with landmines.
Earlier this year, tech news outlet CNET issued corrections on 41 of the 77 stories the outlet published that were written using an AI tool.
Men’s Journal was also forced to make embarrassing corrections in February, when its very first AI-written article was found to be riddled with errors.
Generally, news publications have been slow to adopt the tech over concerns about its tendency to generate factually incorrect information, as well as challenges in differentiating between content produced by humans and computer programs.
A debate over how to apply the latest AI writing tools overlaps with concerns from news organizations and other professions about whether technology companies are fairly compensating them to use their published works to improve AI systems known as large language models.
To build AI systems that can produce human-like works of writing, tech companies have had to ingest large troves of written works, such as news articles and digitized books. Not all companies disclose the sources of that data, some of which is pulled off the internet.
The AI journalism tool is called ‘Genesis’ internally at Google, and some newspaper executives who saw the pitch described it as ‘unsettling,’ the Times reported
Last week, AP and ChatGPT-maker OpenAI announced a deal for the artificial intelligence company to license AP’s archive of news stories going back to 1985. The financial terms were not disclosed.
Chatbots such as ChatGPT and Google’s own Bard are part of a class of so-called generative AI tools that are increasingly effective at mimicking different writing styles, as well as visual art and other media. Many people are already using them as a time-saver to compose emails and other routine documents or helping with homework.
However, the systems are also prone to spouting falsehoods that people unfamiliar with a subject might not notice, making them risky for applications such as gathering news or dispensing medical advice.
Source: Read Full Article