'Hands, face, space' slogan relaunched as Government rams home coronavirus safety message amid rising cases
THE Government has relaunched its "Hands, face, space" message in a bid to keep Brits safe as coronavirus cases rise across the country.
The slogan, which was originally launched in July, will appear on TV, radio and online adverts to help stop the bug from spreading, the Department of Health has said.
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The Prime Minister tried to spread the simple slogan back in July, but was drowned out by Rishi Sunak’s “Eat out to help out” phrase which launched around the same time.
He and other ministers have now been repeating the message during interviews for weeks in a desperate bid to help it catch on.
It follows the Government's initial "Stay home, protect the NHS, save lives" slogan, which was successfully introduced before lockdown in March.
It also comes in the wake of the heavily mocked "Stay alert, control the virus, save lives" message, which was launched in May to get people out of their homes and kick start the economy.
In order to avoid further backlash, Downing Street is said to have invested in polling and focus groups to test the waters around the latest campaign.
Chief Medical Officer Professor Chris Whitty said: "As we approach winter and inevitably spend more time indoors, we need the public to keep following this important advice to control the spread of the virus.
"Hands, face, space emphasises important elements of the guidance we want everybody to remember: wash your hands regularly, use a face covering when social distancing is not possible and try to keep your distance from those not in your household.
"Following these simple steps could make a significant difference in reducing the transmission of Covid-19 and help protect you and your friends, colleagues and family from the virus."
A strong and simple message to promote hygiene and social distancing is now likely to be seen as urgent, following a rise in Covid infections this week.
There were 2,420 new cases on Tuesday and daily infections rose to almost 3,000 on Sunday and Monday.
The seven-day rolling average number of daily cases is now 2,193 – 64 per cent higher than last week.
As a result of the rise, Mr Johnson will today announce that gatherings of more than six people will be illegal from Monday.
It means Brits will face new £100 fines if they meet in groups of more than six indoors or out under tough rules to halt a second Covid wave.
Ministers are also said to be considering a national curfew, similar to rules imposed on pubs in Bolton amid the rise, The Telegraph reported.
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