‘Insincere’ Prince Harry ‘pointing blame at everyone but himself’ warns PR guru

Prince Harry comes across as "insincere" by shirking blame for his fallout with the Royal Family, a PR guru has claimed.

The Duke of Sussex has appeared in a series of TV interviews promoting his new memoir, Spare, released on Tuesday (January 10), but PR expert and Go Up CEO Edward Coram James thinks the conversations could pose a threat to Harry's reputation.

"In Harry’s ITV interview he essentially said, ‘I’m sure there’s stuff I need to apologise for and the time for that will come,'" Coram James told the Daily Star.

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"But if you’re accusing another side of something then you also need to be specific about what you’ve done wrong, and you need to do it immediately, otherwise you come across as very insincere and as someone who is pointing the blame at everyone other than themselves.

"Accountability is a really crucial part in the gaining of empathy. If you want to lead the public to see that you’ve been wronged, you first need to admit, ‘I have wronged’."

Harry's recent interviews with 60 Minutes' Anderson Cooper and Tom Bradby for ITV's Harry: The Interview saw the Prince share some intimate details of his fallout with the Firm – from calling Queen Consort Camilla a "villain" to alleging that Prince William knocked him over during a row turned physical back in 2019.

But despite the lofty claims, Harry has said he wants to reconcile with his estranged family, stating: "I want my father back, I want my brother back."

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However, Coram James reckons that while the Duke continues to blast his family, a reunion between the warring parties will remain off the table.

"Claims like, 'I want to reconcile with my family', while putting information out there […], very clearly makes reconciliation incredibly difficult.

"They didn’t get their story straight from the start, and that’s the number one thing you have to get right."

And it's not just the royals who will be turned off by Harry's contradictory statements, Coram James said – the public will be unsympathetic too.

The PR guru said royal fans would be understanding if Harry apologised for his own mistakes and explained that his difficult upbringing – including losing his mother – had hardened him.

"That’s actually a very understandable narrative that people would get on board with because it’s kind of obvious," Coram James said.

"But he hasn’t owned up to that, neither of them have – they’ve blamed everyone except themselves."

The comments come following reports of Harry's popularity hitting an all-time low.

According to a recent YouGov survey, 64% of Brits viewed him unfavourably in the run-up to the publication of Spare, while only 26% view him in a positive light.

Meanwhile Buckingham Palace refused to comment on Harry and Meghan's Netflix documentary, released in two parts last month, and has maintained its silence following the onslaught of allegations.

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