![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315621-12608681-image-a-1_1696804298786.jpg\")
<\/p>\nBig Brother’s new housemate Farida has already appeared on two TV shows in the past.<\/p>\n
The make-up artist, 50, from Wolverhampton, entered the house during ITV’s launch show on Sunday evening.<\/p>\n
New hosts AJ Odudu and Will Best kicked off the launch show, after the reality show was axed in 2018 by Channel 5, introducing a new batch of 16 contestants in front of a studio audience.<\/p>\n
Viewers were quick to recognise Farida as she\u00a0recently took part in an episode of Blankety Blank and Come Dine With Me.<\/p>\n
One fan wrote on Twitter: ‘Nice warm up for Farida doing Blankety Blank first’<\/p>\n
<\/p>\n
TV appearance: Big Brother’s new housemate Farida has already appeared on two TV shows in the past<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315997-12608681-Gameshow_Viewers_were_quick_to_recognise_Farida_as_she_recently_-a-13_1696804954905.jpg\")
<\/p>\n
Gameshow: Viewers were quick to recognise Farida as she recently took part in an episode of Blankety Blank and Come Dine With Me<\/p>\n
Another said: Come Dine With Me? Blankety Blank… now Big Brother… Farida seems to be getting around’<\/p>\n
A third added: ‘Farida does make-up on TikTok.. She was also on Blankety Blank not long ago…’<\/p>\n
On why she applied to be a housemate, Farida said: ‘I’m very proud of who I am and I feel like Asian women and Asian culture is underrepresented on TV.<\/p>\n
‘A lot of people think that wearing a headscarf might stop you from having opportunities, whereas for me, it’s been completely the opposite. I embrace it with confidence and it’s actually given me lots of opportunities.<\/p>\n
‘I want to let people know that us Muslims, we really aren’t suppressed. I’m far from suppressed – I used to be a holiday rep!’<\/p>\n
On what she’s looking for from the experience, she continued: ‘I’m looking forward to everything honestly, I’m just going to embrace it. I believe in living for the moment and I want to remember that I\u2019m one of thousands of applicants who made it inside the house.’<\/p>\n
And on why she may get booted from the house by her housemates, she said: ‘People will nominate me because they feel intimidated by the fact that I’ve got potential to win this, it\u2019s as simple as that.’<\/p>\n
The influential social experiment show has opened its doors on ITV for the first time in five years after it was axed by Channel 5 in 2018 amid a ratings slump.<\/p>\n
The launch episode saw a new cast of ‘carefully selected housemates from all walks of life’ arrive at the brand-new house in front of a studio audience.<\/p>\n
A total of 30,000 people applied to take part in the show and just 16 were selected to enter the house.<\/p>\n
The winner will scoop a whopping \u00a3100,000 when the series reaches its end.<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315573-12608681-image-a-2_1696804303833.jpg\")
<\/p>\n
Housemate: The make-up artist, 50, from Wolverhampton, entered the house during ITV’s launch show on Sunday evening<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315513-12608681-image-a-4_1696804338510.jpg\")
<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315495-12608681-image-a-11_1696804367581.jpg\")
<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315511-12608681-image-a-10_1696804362001.jpg\")
<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315505-12608681-image-a-9_1696804359151.jpg\")
<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315509-12608681-image-a-5_1696804342915.jpg\")
<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315499-12608681-image-a-8_1696804355769.jpg\")
<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315497-12608681-image-a-7_1696804351351.jpg\")
<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76315493-12608681-image-a-6_1696804349698.jpg\")
<\/p>\n
One fan wrote on Twitter: ‘Nice warm up for Farida doing Blankety Blank first’<\/p>\n
Big Brother hosts AJ Odudu and Will Best reminded fans to be kind online to the new batch of contestants ahead of the series returning to British TV screens this week.<\/p>\n
Ahead of the launch show on Sunday evening, 35-year-old Odudu said in a video posted in Instagram: ‘Please do remember that all of our housemates are real people with their real lives.<\/p>\n
‘If you wouldn’t say anything to them in person, please watch out what you say to them online.’<\/p>\n
TV presenter Will, 38, said: ‘We all just want to be fair and kind to everybody, and that way we can all enjoy this series together and we can support our housemates on the show and beyond.’<\/p>\n
AJ added: ‘Let’s make this the most positive series yet and give all of the housemates the respect that you would wish for if you were a housemate too. Is that a deal?’<\/p>\n
The new batch of housemates have received respect and inclusion training to set out the ‘expectation for appropriate behaviour and language’ before they take part in the show, ITV has said.<\/p>\n
As part of the broadcaster’s duty of care protocols, all housemates will be given the training to prepare them for life within the house – as well as undergoing psychological and medical assessments, background checks and a social media review.<\/p>\n
Similar to recent series of ITV’s Love Island, housemates and their family and friends have also been asked to not post any content about the show on their individual social media accounts while they are in the house.<\/p>\n
It comes as broadcasters’ duty of care policies have faced scrutiny following a number of controversies involving on-screen talent.<\/p>\n
Big Brother has experienced its own fair share of controversy over the years including contestants being accused of making racist and sexist comments.<\/p>\n
![](\"https:\/\/i.dailymail.co.uk\/1s\/2023\/10\/08\/23\/76312219-12608681-Comeback_New_hosts_AJ_Odudu_and_Will_Best_kicked_off_the_launch_-a-3_1696804327246.jpg\")
<\/p>\n
Comeback:\u00a0New hosts AJ Odudu and Will Best kicked off the launch show on ITV , after the reality show was axed in 2018 by Channel 5 , introducing a new batch of 16 contestants<\/p>\n
ITV has said the famous house will see the return of tasks, nominations and live evictions with the voting public playing a ‘crucial role’ through the series – before voting for the winner of the show.<\/p>\n
AJ and Will will host Big Brother: Late & Live each night in front of a live studio audience after the show has aired, which will feature the evictees’ first live interview, as well as celebrity guest commentary and weekly nomination results.<\/p>\n
Big Brother: Live Stream also makes its return to screens, showing footage from the all-new house into the small hours every night on ITVX after Big Brother: Late & Live.<\/p>\n
The social experiment programme, which sees housemates live together in a custom-built home for weeks without access to the outside world in a bid to win a cash prize, started in 2000 on Channel 4 before Channel 5 took over in 2011.<\/p>\n
Big Brother continues tomorrow at 9pm on ITV2 and ITVX.<\/span><\/p>\n Housemates must undergo a social media blackout, take part in ‘respect and inclusion training’ and will have access to one-on-one mental health support sessions before, during and after the show.\u00a0<\/p>\n The\u00a0respect and inclusion training will set out expectations around use of language and acceptable behaviour in the House.<\/p>\n Before filming all Housemates have undergone psychological and medical assessments including assessments by an independent doctor, mental health professionals and information reports from each Housemate’s GP.<\/p>\n Housemates were also required to disclose in confidence any medical history or other information that would be relevant to their participation in Big Brother.<\/p>\n In addition their family and friends will be asked not to post any content on their individual social accounts for the duration of their time in the House in a social media blackout.<\/p>\n ITV also said that the Housemates have received information about the experience of taking part in Big Brother including the possible positive and negative implications.<\/p>\n The contestants also undergo a series of background checks including checks of their social media by an independent specialised service.<\/p>\n The show’s\u00a0welfare team and other members of the editorial and production team received training in Mental Health First Aid and ‘respect and inclusion’.<\/p>\n ITV say the team have set out Big Brother’s expectation for appropriate behaviour and language.<\/p>\n Housemates are also provided with and talked through the Housemate rules which set out expectations and explain key aspects of life in the Big Brother House.<\/p>\n Whilst in the House mental health professionals are available to Housemates for ongoing support throughout their time in the House.<\/p>\n The Big Brother welfare team also support friends and family with regular contact and updates.<\/p>\n After leaving the Big Brother House bespoke training on dealing with social media and press will be given.<\/p>\n A mandatory session with mental health professional immediately after a Housemate leaves the House will also be provided.\u00a0\u00a0\u00a0\u00a0<\/p>\n Further support sessions will be provided specific to a Housemate’s individual needs and support will remain in place until the mental health professional(s) have agreed an end date for each individual Housemate.<\/p>\n Ongoing contact by the head of welfare will continue for a period of 14 months after the series has ended, and additional help where needed will also be on offer.<\/p>\nBig Brother 2023: Duty of care protocols in full<\/h3>\n