Helen Mirren, 78, and Andie MacDowell, 65, look stunning as they rock silver hair on L’Oréal runway | The Sun
ACTRESSES Dame Helen Mirren and Andie MacDowell show they’re worth it at a L’Oréal fashion show.
Dame Helen, 78, wore a glittering silver dress, while Andie, 65, bared her midriff in a bra and black leather suit.
They appeared on the catwalk, along with model Kendall Jenner and singer Camila Cabello, at the Eiffel Tower for Paris Fashion Week.
Kendall signed an £11million deal to become the latest face of L’Oreal back in July, The Sun revealed.
L’Oreal snapped up Kendall after she wore their make-up to New York’s glittering Met Gala in May, causing a social media meltdown.
Brand and culture expert Nick Ede, who runs a PR firm in London, said at the time: “This is a great signing that shows L’Oreal is moving with the times.
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“Signing a reality star rather than another actress shows that they recognise the importance of social media.
“The company has always been very inclusive, promoting older stars such as Jane Fonda and Helen Mirren, and Latin stars Eva Longoria and Jennifer Lopez.
“The slogan “because you’re worth it” is also a marketing phenomenon. It’s given people a very empowering, sexy and strong phrase.
“You can be any size, any shape, look any way — but when you say ‘it’s because I’m worth it’, people know what you mean.”
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