Disposable cameras gain popularity among Millennials and Gen Z
Newsflash! Disposable cameras are back as Millennials and Gen Z stock up to use them at weddings and birthday parties
- Camera maker Fujifil, has said that it is ‘struggling to keep up’ with demand
- Japanese company claimed it has also seen instant cameras fly off the shelves
- Fujifilm said young people want a more ‘authentic’ photography experience
They seemed doomed to disappear with the rising popularity of smartphones.
But disposable cameras are making a comeback as Millennials and Gen Z stock up to use them at weddings and birthday parties.
Fujifilm, one of the biggest camera-makers in the world, has said that it is ‘struggling to keep up’ with demand for its disposable products – despite the fact that most people carry professional-level cameras in their smartphones.
The 89-year-old Japanese company claimed it has also seen instant Instax cameras – its version of Polaroids – fly off the shelves.
Fujifilm said the rise was down to young people wanting a more ‘authentic’ photography experience.
Disposable cameras are making a comeback as Millennials and Gen Z stock up to use them at weddings and birthday parties, according to Japanese firm Fujifilm
A spokesman said: ‘We see a real desire for more authentic ways of photo-taking and photo-making – particularly among Millennial and Gen Z audiences.
‘Demand for photo-printing is also up, as more people seek nostalgia in old photos.
‘Photography and printing are in a healthy state – and in a digital world where we view everything on a screen, the power of a print in your hands should not be forgotten.’
The company also said more young people are taking disposable cameras on holiday with them.
It claimed this could be down to a pushback against the heavily filtered worlds of Instagram and Facebook where people aim to get the ‘perfect’ image.
Although photo-printing used to be a mainstay of most high streets, far fewer shops now offer the service.
According to the firm, Gen-Z consumers are shunning smartphones in favour of disposable cameras because it provides a more ‘authentic’ experience
The average disposable camera can take around 30 images and the cost of getting the film developed is between £10 and £20.
Although Fujifilm did not reveal how many disposable cameras it has sold in the past year, it said its total photo business has seen turnover rise by almost a quarter.
It reported selling 7.5 million disposable cameras in 2016 to 2017, compared with 3.9 million in 2014 to 2015.
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